Get inspired to get into nature this summer, this Pre fall collection will be released in June, unfortunately the chiffon dresses and slips will not be out until December :(
This collection is very personal for me and was ignited by a moment under the stars with my friends last summer. We all drank whiskey and stripped down to little dresses and bathing suits, it was a warm windy night in Joshua Tree and we had nothing but blankets and an i-phone speaker blaring music from the inside of a cup (a trick I learned on that trip!) It made me think of my summers camping in High School, my inseparable group of friends and I used to climb the water tower in the mountains of Santa Barbara, toss up our sleeping bags and play truth or dare while gazing out at the twinkling city far below. It's a magical experience and one I attribute to California. I don't think the magic will ever leave me...
We had dreamy Lauren Ward shoot this for a more subtle, quiet feeling (a little different than our other campaigns) and cast muse, Daria Pleggenkuhle, to play the ultimate, High school flashback Tomboy. her cropped hair, lanky body, and bushy eyebrows conjured the feeling of self discovery, hot summers, and dreaming of what the future held.
Another girl who was a major inspiration for me was teen photographer, Nirrimi. Please check out her blog for incredible inspiration!! One of the shirts "Alba" is named after her baby. Please enjoy!! I hope you can find your own magic this summer.
As designer Kimberley Gordon describes the inspiration behind the unique pieces, “When I was 11 and moved to California, we started going on camping trips and I haven’t stopped since. From Yosemite, Joshua Tree, tents, ghost stories, campfires, and bug spray, to first kisses, swimming, fishing, home made burritos, and bucket hats! Camping always makes for the most wonderful memories.” Gordon adds, “The open road through the desert with the windows down and heat rushing in or laying under the stars with your friends drinking whiskey and playing spin the bottle; the collection is inspired by all of these feelings and memories. The last three weeks before school begins, the urgency of cramming in all the fun, and that feeling that you know it’s all going to end soon which makes it all the more magical.”
The Daydream group features a selection of unique photorealistic images sublimated onto signature Wildfox bodies. The “Kissing Under The Stars” Cassidy tank is covered in an allover galaxy print featuring a vibrant graphic of luscious red lips on the front. Other styles include images of desert highways, Los Angeles horizons, and swimming pools with phrases such as “The Road is Home” and “Dream On Dreamer”. The “Motel Mirrors” jumper features a lifelike image of a hotel room across the entire body as if the garment had been cut out of a photo.
The Besties group is a pairing of favorite Spring 13 graphics with signature Wildfox tees, tanks, and White Label sweaters, creating an ultimate must-have collection for summer. In addition to popular t shirt graphics like ‘Rainbow Pony’, ‘Meow!’ and ‘Grey Wolf’, signature bodies included are both Desert and Hippy crew necks and Classic v neck tees offered in a palette of soft pinks, teals and yellows. Highlights from the White Label sweater knits are the allover floral print ‘Little Edie’ on a classic Lennon body and ‘Hampton Tennis Club’ on the School Girl V.
Photos: Lauren Ward
Make up: Carlene K
Hair: Anna Lee Fiorino
Styling: Kimberley Gordon, Meredith Leyerzaph
Wildfox production team: Emily Siegel, Casey Wisdon, Aurora Rivera, Alexandra Green, Kevin Ramirez
Photo Edit: Kimberley Gordon