"Hello, Sailor!" WILDFOX Summer 2013

Coming within the next two weeks is our summer collection of pin up inspired clothing!! We had so much fun designing this and shooting it. It stars our muse, the brilliant model Valerie Van Der Graaf, who is the ultimate pin-up girl, and is shot by me. I hope you guys enjoy it and are inspired to read the history of the pin up girl, maybe even order a copy of the book I linked here! Can you see which pin up images and artists inspired these shots? XX

Model: Valerie Van Der Graaf

Photographer: Kimberley Gordon

STyling: Kimberley Gordon, Meredith Leyerzaph, Emily Siegel

Make up: Carlene K

Hair: Tyron Dupre


(Check out our gorgeous, new swimwear in here also! Exciting!)





One of the most iconic images that exude confidence and femininity is none other than the 1950s pin-up girl. The vintage artwork is still used to showcase beautiful women of all shapes and sizes, which embodies the same cheeky and outgoing personality of a Wildfox girl. Wildfox is proud to present our Summer 2013 collection, “Hello Sailor!”
Designer Kimberly Gordon drew inspiration from 1950’s culture for the collection stating, “I’ve always been a big fan of pin-up art, it’s so extremely American and the history behind the pin-up girl is so interesting. I grew up collecting cheesecake books, I starred as Sandy in the school production of Grease, I listened to Elvis constantly and memorized every oldie I could get my hands on.”
Summer 2013 is all about making girls feel beautiful!  U.S.A.-inspired tees and sweaters with fun Americana graphics such as a sequin “U.S.A.” across a tight knit White Label sweater, “I Want You” on our signature Cassidy Tank, and an intarsia knit “Red Cross” on an oversized cardigan.  Our endlessly comfortable baggy beach jumpers and gypsy hoodies are adorned with milkshakes, French poodles, and cherries, taking our Wildfox girls right back to a 50’s malt shop!  

Women posing for pin up paintings

Check out this great book all about the pinup girl, here is a little info:

"Subverting stereotypical images of women, a new generation of feminist artists is remaking the pin-up, much as Annie Sprinkle, Cindy Sherman, and others did in the 1970s and 1980s. As shocking as contemporary feminist pin-ups are intended to be, perhaps more surprising is that the pin-up has been appropriated by women for their own empowerment since its inception more than a century ago. Pin-Up Grrrls tells the history of the pin-up from its birth, revealing how its development is intimately connected to the history of feminism. Maria Elena Buszek documents the genre’s 150-year history with more than 100 illustrations, many never before published.

Beginning with the pin-up’s origins in mid-nineteenth-century carte-de-visite photographs of burlesque performers, Buszek explores how female sex symbols, including Adah Isaacs Menken and Lydia Thompson, fought to exert control over their own images. Buszek analyzes the evolution of the pin-up through the advent of the New Woman, the suffrage movement, fanzine photographs of early film stars, the Varga Girl illustrations that appeared in Esquire during World War II, the early years of Playboy magazine, and the recent revival of the genre in appropriations by third-wave feminist artists. A fascinating combination of art history and cultural history, Pin-Up Grrrls is the story of how women have publicly defined and represented their sexuality since the 1860s."

Wildfox White Label SS 2013, Shopaholic!

I am a total, absolute, shopping addict. The whole phrase "retail therapy" is like... well, my life. The high (and guilt) from shopping is unlike anything else, and when I can, I put it to use. This is definitely something to laugh about as long as you don't have too bad a case of it (100K of debt, 70 credit cards, all you think about, talk about, etc....) I began to imagine what my shopping addiction would look like if it was its own beast outside of me, it's own feminine character – What would she look like? And so the White Label collection shoot was born: a diamond obsessed monster with glitter for hair and shoes made out of chandelier crystals, she's sort of 90's (like my high school days) sort of 80's (like my obsession for St. Elmo's Fire and Demi Moore's bedroom) and sort of absolutely insane. This girl sleeps in high heels, puts glitter in her cereal and watches infomercials all night long. She's a little bit clueless, a little bit crazy, and a little bit me... hopefully she's also a little bit you.

 And who else other than our gorgeous muse Amanda Booth to model it?

Model: Amanda Booth
Photos: Kimberley Gordon
Styling: Meredith Leyerzaph,
Kimberley Gordon, Emily Siegel
Makeup: Carlene K
Hair: Joseph DiMaggio
Nails: Natalie Minerva


For this collection we also had "designer editions" so there will only be about 15 of each of these items in each color sold on our website exclusively, you will have to act fast to get them!! If they sell enough maybe we will put out a few more ;)

These are the styles below:

Follow our Facebook page to get updates on when everything will hit stores!!

Wildfox says, "VOTE!"


It's so important to vote tomorrow, these pictures are a preview from our summer 13 campaign! I wanted to reach out to all of you and remind you that women have come a long way in history and voting is a way to stand up for yourself and your rights!! XOXO


Voting is totally cool and totally sexy!!



Photos: Kimberley Gordon

Model: Valerie Van Der Graaf

Make up: Carlene K

Hair: Tyron Dupre

Styling: Kimberley Gordon, Meredith Leyerzaph, Emily Siegal


Pam Platt | Remember, the suffrage fight led to our right

"When I sat down to write this week’s column, I pulled the purple and white one from the mini-display. It shows the old photograph of a woman in profile, hair pulled back and a white-collared dress framing her neck and shoulders. Three words are stamped beneath this portrait of resolve: “Failure is impossible.”

A story I read in preparation for writing reminded me that this was the rallying cry of suffragist Susan B. Anthony one month before she died in 1906. At age 86, after fighting for women’s enfranchisement for half a century, she traveled from New York to Baltimore to tell women one more time, and one last time, that “failure is impossible” in their quest to win the right to vote. Fourteen years later, long after “Aunt Susan” had passed, it was finally true for women throughout America when the 19th Amendment was ratified. As Abigail Adams had urged at the birth of our country, the “ladies” were forgotten no more.

But maybe, in fact, they have been — by those of us who have benefited from their heroic struggle. Do we really know what had to happen in order for women to be guaranteed the right to vote?

Several pieces in this edition of the Sunday Forum look at important issues involving voting.

Bobby Simpson, president of the Louisville Bar Association, writes about the range of laws being enacted that could thwart the ability of millions of people to vote in several states.

Raoul Cunningham, president of the Louisville branch of the NAACP, details a voter empowerment plan being undertaken by his group to register voters and to get voters to the polls Nov. 6.

I want to add my voice to their chorus of voter awareness in reminding women of the long road that was blazed and traveled in order to deliver greater freedom for us. For those who came before us, that greater freedom meant the right to vote.

Do we know about the women who were beaten, who were jailed, who went on hunger strikes, who were force-fed, who sacrificed their lives, their fortunes and their sacred honor so that we could go to school, that we could own property, that we could work, that we could be paid, that we could have the same right to self-determination with our votes?


I don’t think so.

I’ve done a fair amount of reading about this in my life, and still I learned a lot when I found a piece put together by the University of Louisville Women’s Center (louisville.edu/womenscenter/suffrage-history). Just a sampling from the beginning of the alphabet:

• Inez Milholland Boissevain, lawyer and World War I correspondent, led a 1913 suffrage parade in Washington on a white horse. She died while on a lecture tour about women’s rights in the West. Her last words were about liberty for women.

• Olympia Brown, ordained minister and editor who spoke almost 300 times in 1867 for Kansas suffrage. She was older than 80 when she burned President Woodrow Wilson’s speeches during a protest.

• Lucy Burns, teacher, political prisoner and Yale grad, who was arrested six times for protesting (she also picketed the White House). She and other suffragists — including Alice Paul — organized and went on a 19-day hunger strike while in Occoquan Workhouse in Virginia in 1917. She was beaten and force-fed during her incarceration.

• Anna Elizabeth Dickinson, orator, champion of equal rights for blacks and women, actress, playwright, the first woman to speak before Congress. Her sister had her committed to a hospital for the insane, but Dickinson fought for her freedom and won damages when she was released.

• Abigail Scott Duniway, pioneer, mother of six, shopkeeper, newspaper publisher and indefatigable organizer and traveler for women’s rights, “barraged by rotten eggs” in one city and ultimately honored as Oregon’s first woman voter.

• Addie D. Waites Hunton, who worked in World War I with black troops in France and “challenged the National Woman’s Party to support black women: ‘No women are free until all women are free.’ ”

• Sara Bard Field, missionary, poet and pacifist, drove cross-country from Oregon to deliver a women’s suffrage petition to President Wilson, an audacious undertaking in the days before highways.

• Abigail Kelley Foster, publisher, lecturer, abolitionist of the 19th century, who would not pay taxes on her farm, arguing it was “taxation without representation.”

The list goes on for 20 pages. And that’s just one list.

It’s easy not to value something — such as the right to vote — if you don’t know how it came to be.

But if you’re reading this, you don’t have that as an excuse anymore. You know a few names now and a little of the stories of some of our founding mothers who taught us that failure is impossible.

Voting is their legacy, and, thanks to them, our birthright. Don’t squander their precious gift."


Pam Platt is the editorial director of The Courier-Journal. Her columns appear in the Sunday Forum.