"Hello, Sailor!" WILDFOX Summer 2013

Coming within the next two weeks is our summer collection of pin up inspired clothing!! We had so much fun designing this and shooting it. It stars our muse, the brilliant model Valerie Van Der Graaf, who is the ultimate pin-up girl, and is shot by me. I hope you guys enjoy it and are inspired to read the history of the pin up girl, maybe even order a copy of the book I linked here! Can you see which pin up images and artists inspired these shots? XX

Model: Valerie Van Der Graaf

Photographer: Kimberley Gordon

STyling: Kimberley Gordon, Meredith Leyerzaph, Emily Siegel

Make up: Carlene K

Hair: Tyron Dupre


(Check out our gorgeous, new swimwear in here also! Exciting!)





One of the most iconic images that exude confidence and femininity is none other than the 1950s pin-up girl. The vintage artwork is still used to showcase beautiful women of all shapes and sizes, which embodies the same cheeky and outgoing personality of a Wildfox girl. Wildfox is proud to present our Summer 2013 collection, “Hello Sailor!”
Designer Kimberly Gordon drew inspiration from 1950’s culture for the collection stating, “I’ve always been a big fan of pin-up art, it’s so extremely American and the history behind the pin-up girl is so interesting. I grew up collecting cheesecake books, I starred as Sandy in the school production of Grease, I listened to Elvis constantly and memorized every oldie I could get my hands on.”
Summer 2013 is all about making girls feel beautiful!  U.S.A.-inspired tees and sweaters with fun Americana graphics such as a sequin “U.S.A.” across a tight knit White Label sweater, “I Want You” on our signature Cassidy Tank, and an intarsia knit “Red Cross” on an oversized cardigan.  Our endlessly comfortable baggy beach jumpers and gypsy hoodies are adorned with milkshakes, French poodles, and cherries, taking our Wildfox girls right back to a 50’s malt shop!  

Women posing for pin up paintings

Check out this great book all about the pinup girl, here is a little info:

"Subverting stereotypical images of women, a new generation of feminist artists is remaking the pin-up, much as Annie Sprinkle, Cindy Sherman, and others did in the 1970s and 1980s. As shocking as contemporary feminist pin-ups are intended to be, perhaps more surprising is that the pin-up has been appropriated by women for their own empowerment since its inception more than a century ago. Pin-Up Grrrls tells the history of the pin-up from its birth, revealing how its development is intimately connected to the history of feminism. Maria Elena Buszek documents the genre’s 150-year history with more than 100 illustrations, many never before published.

Beginning with the pin-up’s origins in mid-nineteenth-century carte-de-visite photographs of burlesque performers, Buszek explores how female sex symbols, including Adah Isaacs Menken and Lydia Thompson, fought to exert control over their own images. Buszek analyzes the evolution of the pin-up through the advent of the New Woman, the suffrage movement, fanzine photographs of early film stars, the Varga Girl illustrations that appeared in Esquire during World War II, the early years of Playboy magazine, and the recent revival of the genre in appropriations by third-wave feminist artists. A fascinating combination of art history and cultural history, Pin-Up Grrrls is the story of how women have publicly defined and represented their sexuality since the 1860s."