My last hurrah!! I hope you all adore this collection, I worked so hard on designing it and re creating the Valley of the Dolls. I feel it is so Wildfox, and really back to the roots. Dreamy!
Our summer collection is finally here, and clothing will hit the online store first thing tomorrow morning, WILDFOX.COM and will be getting more and more product over the next 3 months! So cute and easy and so many things to throw on with your friends for a beach trip! I wanted the collection to have the feeling of reading an easy summer beach house novel, with addicting female characters staying at their beach house in the Hamptons, they are 1970’s New Yorkers that Woody Allen would have obsessed about. I also wanted to convey the true feeling of summer, what it is to me; going barefoot down the back path out onto the beach, coming back to the house after a long day in the sun with big easy T shirts and slightly sunburned skin. I love in the summer when you have all your girlfriends in the house and there are wet bikinis strewn in the shower, sunscreens and perfumes all over the sink counters, the smell of bacon at 11am… Dad singing in the kitchen, and just the freedom to do nothing, maybe a little shellfish grocery shopping at the corner market and blasting Frank Sinatra in an old family vacation home. I love in the summer when you’ve been out late with the girls and wake up together in bed, sand all over the sheets, still wearing your bathing suit with just a hoodie on over it. Summer is magic. California has almost a permanent summer and growing up here leaves you with tons of unforgettable beach memories, but what I really love is after the beach… the parents house that you laze around in and call boys for hours to arrange that nights bonfire.
My muses were absolutely Dianne Keaton circa 1970’s, and also my girlfriends in High school who are just stunning and wild… we were unstoppable in the summer.
Honestly I couldn’t sum this up with a paragraph, that’s why I was so compelled to write a short story. I hope you enjoy it!!
I love this version by Michael Buble, I know it's cheesy but it's so feel good summer to me! Play it while you read and look through the images :)
Starring Josefien Rodermans & Aurelia Gliwska
Photos by Mark Hunter, with Kimberley Gordon
Hair by Nina Lucas
Makeup by Carlene K
See the whole look book below:
Oh summer, you are approaching! It's almost time to run along white sandy beaches, fall in love under the moonlight and skinny dip in warm, clear water. You're gonna need a new bathing suit!!
Dreamy, tropical, and pastel perfect prints mixed with fun island explorer graphics reminiscent of "The Beach" and "The Blue Lagoon" You are going to want to live in these new babies!!
Enjoy these calm and relaxing pictures of Pro Surfer- Hanalei Reponty also starring Emma Stern Nielsen, and listen to a beachy book on tape as you sit at work today!
Well it's finally time, our Wildfox Spring 2014 collection hits stores this week! I don't think Ive ever worked harder on a look book than this one, but it was all so amazingly fun. I hope it transports you to our deserted Lagoon and helps you picture yourself swimming in clear oceans come your next vacation!
Starring 3 of my favorite muses, Emma Stern Nielson, Svea Kloosterhoff and Mathilde Brandi, 3 dreamy young girls arrived with their Tevas and backpacks to be shot by my lovely close friend Mark Hunter... and with the help of our wonderful makeup artist Carlene K and amazing hair stylist Anna Lee Fiorino, we transformed them into island mermaids with salty hair and luxurious tans. I hope you guys love it!!
Please leave your comments and questions and I will answer them in the comment board :) I love to hear your thoughts! XOX
"If you were stranded on a desert island and could only bring one thing, what would it be?
It's a question that arises often, especially in film! From the gimmicky Gilligan's Island, the sexy Blue Lagoon, the perfect Leo Dicaprio in The Beach, the amazing award winning Castaway, the terrifyingly mysterious series, Lost, and the classic Lord of the Flies, we are constantly entertained by and questioning the idea of being stranded on a remote island. Sometimes, sitting at my desk on an extremely busy day at work, I even wish for it.
What would Wildfox look like stranded on an island, we wondered? Well it's pretty obvious… extremely sexy (with serious laugh out loud moments.)
The Wildfox girl is the ultimate beach girl, she's crafty, she's smart, she's wild and out going, and she's totally ready for an adventure! This is why the Wildfox Lagoon is our best season yet, it epitomizes everything Wildfox! This story is of 3 friends who love to watch the sunrise, eat coconuts, run down the beach naked, build huge bonfires, catch fish and cook 'em too, decorate their homes and hair with flowers, go barefoot everywhere, hike mountains to see the views, and sleep peacefully in the whipping night wind (bamboo doors wide open.)
So if we could take one thing on our island? Our Friends."
PHOTOS: MARK HUNTER
STARRING: EMMA STERN NIELSON
PHOTO EDIT: KIMBERLEY GORDON
MAKE UP: CARLENE K
HAIR: ANNA LEE FIORINO
FLOWER ACCESSORIES BY KELSEY HARPER, FLOWERGIRLLOSANGELES.COM
WILDFOX TEAM: MEREDITH LEYERZAPH, KEVIN RAMIREZ, CASEY WISDEN
EXECUTIVE PRODUCER: JIMMY SOMMERS
Hope you enjoyed this extra long picture edit,
Something about the 70's was just so care-free. It was a decade that celebrated gimmicky entertainment, rainbow colors, Rock and Roll music, and especially bombshells. Farrah Fawcett in that red swimsuit, fanned out hair and beautiful smile, Charlie's Angels rushing to fight crime while still looking sexy in a bikini... these are the girls we wanted to portray with our resort collection, a time before photoshop, a time for really natural sex appeal. Our collection is filled with fun, bold 70's sayings and colors, and our muses are the 3 Angels… but this time on vacation. These girls are bold, smart and super stylish, they are the girls who can plan grande scenarios and dedicate themselves to pulling them off, they are the girls who can always make you laugh till it hurts, they are the ones every boy wants and every girl wants to be. We really felt the seventies this season, from Daft Punk and Flight Facilities new hits, to a movie about Liberace, and straight onto the runway, how could we not embrace this fantastic groovy lifestyle?
Rainbows and disco balls please!
Shot by Mark Hunter
Edited By Kimberley Gordon
Assisted by Steven Meyers
Modeled by Avery Tharp, Amanda Smith and Dioni Tabbers
Make up by Carlene K
Hair by Anna Lee Fiorino
MEREDITH LEYERZAPH, LEILANI SHIMODA, CASEY
WISDON, MEGAN FEELY, KATHI ILKER, EMILY SIEGEL
Still life photos by Kimberley Gordon
All Clothing by WIldfox
Executive Producer Jimmy Sommers
In her purse...
I am so excited to show you our resort collection that comes out this November, and right after is our swimwear (woo hoo!!) This shoot was so much fun, it has such a sense of humor and I hope you guys love it.
It was spoken so beautifully by Audrey Hepburn, “I believe in manicures. I believe in overdressing. I believe in primping at leisure and wearing lipstick. I believe in pink. I believe happy girls are the prettiest girls. I believe that tomorrow is another day, and... I believe in miracles.”
Going to Grandmas house as a kid you don’t really think of her as a young woman, you see her as she is, old and maybe a bit crabby, hilarious and totally picky, wearing outfits she’s had since the 60’s mixed with incredibly funny 80’s sweat suits and orthopedic shoes. You see her napping with a book on her chest, glasses slipping down her nose, her cat perched on the edge of the sofa like a sphinx, it smells like an antique store mixed with something sweet, you try to imagine your mother growing up with her, going to bed in this house, maybe you stare at those sun bleached pictures Gran’s got stored away under her huge, white vanity. Her cat ornaments fill the edge of the glass table, you try on her pearl earrings and polka dot bangles, sparkling costume diamonds and dark red lipstick, looking in the mirror for a second you can almost picture her, 18, summertime, crushing over the Paul Newman look-alike lifeguard at the lake, or 21 years old laughing with her girlfriends over gin martinis in nude thigh highs and pin curls. It’s hard to imagine that granny, but when you see one of those old photos of her it can be fantastically over whelming... this is where you came from!
This collection is a tribute to granny and her perfectly mismatched style, her love of cats, jewels, travels and gardening, her hair that she never cuts, the old mansion she bought in the 90’s with the last of her savings, her big glasses she always wears to brunch, and that grandma spirit we all know and adore.
Starring Mila De Wit and Nyasha Matanhodze
Photos: Mark Hunter
Photo Assistant: Stephen Meiers
Photo Edit: Kimberley Gordon
Make up: Carlene K
Hair: Tyron Dupre
Styled by: Kimberley Gordon and Meredith Leyerzaph
Executive Producer: Jimmy Sommers
1 picture preview of our Resort collection! All of the photos will be released next monday and the collection lands November 1st! So excited!!!
The collection is titled Granny's closet, and is really elegant with a real sense of humor.
Find out more about the campaign and see the whole shoot starring Mila De Wit and Nyasha Matonhodze
shot by Mark Hunter
So excited to share with you guys our summer look book starring Charlotte Free! We had such a great time making this and a dream team in Hawaii! Enjoy!
Photos: Mark Hunter (thecobrasnake)
Model: Charlotte Free
Makeup: Karina Moore
Hair: Anna Lee Fiorino
Styling: Cassandra Kellogg, Kimberley Gordon, Emily Faulstich
Photo Edit: Kimberley Gordon
We all wish we were part of a fairy tale, some magical creature in some great love story.
A little mermaid with pearls in her long pink hair gliding through the warm salty water, in love with some beautiful sailor who she sees on a ship, handsome brown eyes and a different world. Our lives are more similar to fairy tales than we think, and everywhere around us there is magic. White sand that glitters in the sun and gets stuck like diamonds to your skin, sugarcane fields under the clouds that taste sweet in the rain, running barefoot on the hot pavement to meet a boy in town, long days of summer where the moon comes out along with the sun.
Wildfox Summer collection is to be pulled on over a bikini, drying off from the water on a tropical island, sunkissed shoulders and smelling of sunscreen & coconut oil. It is for little mermaids everywhere who belive in their own fairy tale coming true.