When you buy expensive things from high end brands you are not only buying this thing, this necklace, perfume, T shirt, lipstick or what have you, you are also helping that brand stay afloat, to give you those great campaigns, beautiful models, talented, expensive designers, runway shows, and superb quality that doesn't fade. It is always important to remember why things cost money and why things don't and to remember you are paying for much more than just your item, you are buying and supporting a lifestyle. It's really nice, when you think about it!
When I was younger I shopped at places like Forever 21, now I realize what that company has to sacrifice to keep their prices so low, including low pay for their employees, bad fabrics (in many ways), cheap factories, and the stealing of other people's creativity and hard work. If you haven't got the money for designer please consider looking for local brands or vintage, if you regularly shop somewhere cheap check out it's history and make sure you aren't supporting something you don't believe in!
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Wildfox clothes are made safely and awesomely. We love to support good people and give you the quality and ethical clothing you deserve :)